FW22 CAMPAIGN
A Date with Mark Series
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Outdoor Gallery
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Indoor Exhibition
BRAND Story
The brand centered around Women’s bag as its main product.
‘CREMA’ translates to the rich layer of foam that floats on top of a cup of espresso. The quality of a perfect cup of coffee is characterized by the immense richness of the Crema and its immaculate blend to the coffee.
‘ISH’ is a colloquial suffix used to describe ‘having touch or a trace of…’ Crema represents founder‘s daily life and aesthetic. When the ISH is placed behind, CREMAISH symbolizes a “yearning towards”, hoping it can bring the customers products that they have a yearning for on a daily basis.